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LAUNCHING
QUALITY HEALTHCARE: HERSPACE
HerSpace,
a private breast imaging center, asked Ansorge Unlimited to help it launch
as a new business. HerSpace’s chief radiologist and founder, Dr
Beth Deutch, was coming from a hospital environment. Our work had to keep
Beth prominent, so that her former patients would recognize her new business,
and also of course attract new patients. And because HerSpace is fee-for-service,
we needed to appeal to a sophisticated market base.
Here's how we approached HerSpace:
- Start with a
that Says it All
- Buy Wide, Buy Local: Television,
Print,
Cinemas,
Direct Mail, Trade Shows
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