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TURN AROUND A TOWN: RED BANK RIVERCENTER
In the early 90s, Red Bank, NJ needed a facelift. Retail vacanies, high turnovers, and a stagnant downtown were all contributing to a shrinking local economy. The downtown lacked a clear identity, and few outside the area had even heard of it. But we saw potential, and began a multi-faceted marketing overhaul in 1990, partnering with Red Bank's brand-spanking-new Special Improvement District, Red Bank RiverCenter.
Like everything we do, we started with small, local businesses. Because your story is a great story!
Here’s how we approached Red Bank:
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Our collaboration with RiverCenter is now almost 15 years old. In that time, we've seen Red Bank become a media star and a model downtown for communities around the country. Marketing matters. |