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We research, design, and publish restaurant guides, local
merchant guides, and what we call tipsheets – editorial, advertising,
and great design, nicely packaged and distributed for free – for
towns and SIDS.
All our publishing ventures really tap into the heart
of what makes your community special: the Portuguese Bakery that’s
been open for fifty years, the tire shop with the collection of steamer
trunk labels, the classic, lovingly maintained architecture of the local
Salvation Army Depot. This style of marketing – we call it emotional
branding – is specific to your town. No cookie cutter editorial,
making your town like another one 150 miles away – that’s
not the greatness of your town.
Tipsheets and guides can take any form –
we could make a guide about architecture, restaurants, local history,
art galleries, or just a range of local vendors. It all starts with you:
we develop your town’s publications with you as we come to learn
more about your needs, your community, and your resources. Then we develop
a distribution strategy that identifies and capitalizes on potential markets
for your community.
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